Buyers can now describe their dream home to a computer. You won’t be replaced by AI, says one broker, you’ll be replaced by people who use AI better than you.

Homeowners in America’s riskier markets are losing coverage. It’s not just disaster risk, though. Inflation has made repair costs rise faster than premiums.

Step 1: Know your target audience inside and out. Step 2: Write copy that moves them. It should be engaging and include a sense of urgency.

The state’s “insurer of last resort” has a growing number of policies because it’s the cheapest option. Since 2021, 3 insurers’ rates have gone up over 40%, 1 over 60%.